Launched at the 84th edition of Pitti Immagine Bimbo, Monnalisa Living by Savio Firmino is a bond that gives life to a complete collection of cribs, consoles, cots, armchairs, wardrobes, accessories, with attention to the smallest details.
The Monnalisa Living by Savio Firmino project is the result of a synergy between two well-known companies throughout the globe, which share Tuscan roots, excellence in quality and distinction in design: Savio Firmino for the experience in its branded collection Childreams, leader in top-class children furniture and Monnalisa, childrenswear and accessories company appreciated in more than 65 countries worldwide.
The two firms have entered into a co-branding agreement aimed at creating and marketing a special collection that combines the creativity of Savio Firmino with the style and colors that unmistakably reflect the childrenswear company. A perfect combination that has given life to a complete Living collection, enchanting in every single detail. Monnalisa has that touch of romanticism, that every little girl desires!
Cross-over collaboration are very important for brands like Savio Firmino, because it increases the awareness of the companies. In relation to this, few years ago the current CEO of Savio Firmino, Mr. Cosimo Savio, said in an interview: “We have increased our exposure through various cross-over collaborations. For example, we launched the children’s collection in 2008 designed for infants and mothers, products including the furniture needed from baby to teenager stage. Recently, we collaborated with the Italian high-end children’s wear brand Monnalisa, and jointly released the Monnalisa Living by SAVIO FIRMINO® children’s fashion furniture collection. Through these attempts, we can also attract parents to the brand and achieve more cross-sales.”